#1 Hire a lead gen company to set up an online lead gen site for you and manage it: Costs for the reputable companies range from $1,500-$3,000 for setup and then ongoing monthly fees that range from $197-1,800/month depending on which one you pick.

#2 Sign up for a lead broker's program. The good thing is - for most of them - it costs nothing up front to get started. But typically you'll be competing against other agents for the same lead, and should you close a deal, you'll have to pay the broker a 25-35% referral fee - on a $5,000 deal - your cost is $1,250. And you have to continue to pay a big chunk like that on EVERY deal.

#3 Buy lead generation 'stealth' sites. There several companies that sell these 'mini' websites. They are template based small websites that basically offer a searcher the ability to do a property search, or request a 'Home Value' report. They usually are called 'stealth' because they are unbranded - they look like a consumer resource site and not a real estate agent's site. You also get a prewritten drip email campaign, but the emails are generic and have a mass produced tone to them. However, these sites are cool, but the problem is - having a lead capture website is only 1 piece of the puzzle. The bigger ingredient is knowing how to get traffic and theses providers don't provide the much needed training to get the traffic. At any rate, these companies range from $395 to $1,195 to setup your sites then ongoing monthly maintenance fees of $49-$99/ month.

The fact that these companies can demand fees like those above should show you just how lucrative online lead generation can be. Agents would never cough up that kind of dough, if they weren't making money.

It just flat out works...