Lead Response Times – It’s Not Just Us!
November 5, 2009 by Todd Waller
Filed under Articles, Lead Generation, Training
Ok, so at theRockStarAgent.com we are flat out rabid about responding to your leads quickly! In fact, on our team in Ann Arbor, all the agents are using Blackberry smartphones and have a habit of responding to leads within 15 seconds of the lead coming in. Often times, we catch folks still searching our site when we get them on the phone.
http://media.therockstaragent.com.s3.amazonaws.com/lead-response-intro.flv
But you’ve heard and read all of that before. And quite possibly, you think we’re a little around the bend. Honestly, can’t blame you. However! I’ve got research, statistics all based off research done by M.I.T.
From: THE INSIDESALES.COM/MIT LEAD RESPONSE MANAGEMENT STUDY OVERVIEW
We used the data from the InsideSales.com system (critical to this purpose because it generates and stores quantitative call data linked directly with qualitative lead process and flow information).
We examined 3 years of data across six companies that generate and response to web leads, from over fifteen thousand leads and over one hundred thousand call attempts.
theRockStarAgent.com has a Google Adwords Qualified Individual on staff. Our company specializes in generating leads via cost effective real estate internet traffic management and lead capture websites.