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Selling Real Estate: A Look at Home Buyer Trends

Sources of Information on the Internet

So you’re pushing information across the internet, but do you know where your home buyers are finding information about your listings?  The chart below breaks out the source of housing information by age.  I’ve pointed out the upcoming first-time home buyer column for a couple of reasons:

1. Buyers aged 18-24 will be/are the next big wave in home buyers;
2. They are “trending away” from Realtor.com and into “Other websites with real estate listings.”

Buyers aged 18-24 (Gen Y) used “other sites” 15% more than all buyers.  Again, when you push your listing information across the ‘net, be sure to go “off the beaten path” to capture Gen Y buyers.  They are comfortable with technology, and finding different ways of accessing that information.

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