The Simple Answer is amend the DUE ON SALE CLAUSE!

The shortest distance between two points is a straight line. Actually, it’s a line segment connecting point A to point B. It can get more complex but for the purposes of SOLVING THE MORTGAGE CRISIS, their is simple answer.

PLEASE explain to your elected representatives that a surgical assault  that may help in solving the mortgage crisis is to amend the mandatory, “DUE ON SALE CLAUSE” which currently forces home sellers to either come up with funds to close or be forced by banks to short-sell their homes or even worse FORECLOSE.

Sellers, especially those relocating to a new job and must sell, would rather take a low interest rate loan, say 1%, secured/underwritten by the US government (similar to student loans) than sell short and have their credit recked. This low interest loan with installments payments over 10, 15, 20, or even 30 years, for the difference between what the home sells for and what is owed should be issued in exchange for credit score retention. Doing so would  increase the numbers of ready, willing and able buyers in the pool and would position these folks well to repurchase once they’ve relocated.

Currently, sellers are being forced by banks and to sell short. Folks with otherwise perfect credit scores who are willing to take on debt in lieu of sellinmg short are not given an option to do so until after being foreced through the short-sale process by mortgage holders. Our government, of the people, for the people, by the people in lieu of helping consumers has opted to supply banks cheap money when they could just as easily make those dollars available for qualified transactions. As jobs shift and sellers move by necessity to find new employment, they are being forced to sell short by banks who are unwilling to provide low cost loans for the difference between what is owed and what the home sells for—a loan that any seller, who is current on their mortgage, could apply for and simply sign at the closing in conjunction with a sale. 

In order for banks and sellers to avoid short sales and foreclosures PLEASE demand that elected official vote to amend DUE ON SALE and provide low interest loans government secured loans to sellers NOW.

If this “AMENDED” due on sale clause provision existed, banks wouldn’t need to write down loans but would instead issue low cost long-term loans secured by the government in conjunction with a closing.

Sellers would then be motivated to sell their homes for the highest possible price to reduce the amount of loan they’d have to carry after the closing.  Banks and the government would make money through the issuance of loans to those who are current on their mortgages and Sellers’ credit score and history wouldn’t be damaged which in-turn would allow them to turn around and purchase a new home and thereby accelerating the absorption rate.

Simple answers to complex questions are not always easy to find but in this case, the shortest distance is the straight line.

S

I once heard a John Tenza, a RE trainer, say “Anything you can say, I can ASK better“.

So I’ve learned to turn the table and to ask probing questions of the questioner in order to discover the essence of their question. I want to know why they are asking the question before answering it.

It is in the ‘why’ that the need is discoverable and to answer anything you need to know the ‘need’.

To that end, I’m going to make some assumptions here about my audience. I’m going to assume that for some of you a nugget is all that’s needed and for others clear direction.

In either case, Enjoy!

 7  Things I do to Market homes

Step # 1

Get 7-10 qualified appointments per week It doesn’t really matter how you get the appointments. I’ve discovered that every system works when I do. A qualified appointment is an appointment with someone who wants to buy or sell a home in the next 90 days. All other appointments are important because you have to ‘circulate to percolate’ but they don’t fall into the ‘qualified’ category yet. 

Step # 2

Speak the truth When ask about the market or value of a home, speak the truth. In order to do so you have to be aware of what the truth is. I stay ’on-top of the market’ and understand the mood of the market. Begin by understanding values, types of homes, neighborhoods, what constitutes a good home from a great home,  and understanding the needs and wants of your clients and if you do so you’ll be equipped to speak the truth and it will be well received.

Step # 3

Apply yourself  fully to the task at hand Planning requires full concentration. Begin with the end in mind and work backwards. So if your goal is 7-10 qualified appointments per week, you first need to decide  what you need to do to get appointments. Ask yourself, How am I going to get 7-10 qualified appointments per week?  Depending on what systems you ALREADY have in place will determine much of the how. Assuming you have no systems at all, don’t begin building systems. Too many agents get caught up in system building to the detriment of achieving the primary goal, getting appointments. Instead, be creative. i.e., do a great OH, call your Sphere of Influence, Creat a video using a webcam and post it on Youtube and then send everyone you know a link to it, etc..Don’t spend money, spend time and creative energy and you’ll get results.

Here are some things I did:

When I first got started, I sent a simple note to the members of my Church. It said something like, ‘I just became a REALTOR(R), pray for me’.  It was sincere and it worked.

Then I did open houses sometimes as many as 3 a day. Listen, FOCUS on the objective, getting appointments and remember that all systems work, when you do.  I’ve learned that ‘Face Time’ is really important, so my suggestion is  to get out from behind the desk and ‘circulate to percolate’. 

Put yourself in a ‘target rich’ environment.

In the beginning Church, kids school events, open houses and floor time is where most my appointments originated from.

Today, for me, Church, online-leads, listing syndication, reciprocity networking ( i.e. if I pay anyone to do anything, I ask for a reciprocal relationship) drip email, open houses and social networking are my primary means of getting appointments. In all these arenas, I apply myself fully to the task at hand.

Step # 4

Be efficient Call me frugal but I’ve found that being efficient saves time and money.  Early in my career, as I began to gather a little steam, a technique I used was to set up MLS searches, both Active and Sold searches, for just about eveyone I knew–buyers and sellers and even closed buyers and sellers, friends and family, etc..This is a simple and FREE technique that will enable you to stay in front of your folks…I thought, ‘why should I pay for a drip email campaign when I have immediate access to the information that these folks want at my finger tips? ’

Another technique had to do with open houses. Open houses are essentially ‘launch platforms’ for your business. 

Again, begin with the end in mind and think efficiency and productive time.

First- Choose a location that is ’RIPE’ for an open house. DON’T allow the big shooter in your office to place you out in the sticks, unless you need quiet time. Second-Group open houses so that there are a variety of  them being held at the same time and contact the other agents in the area and encourage them to hold their home open as well. Third- Send out invites to 100 neighbors. Fourth-Be sure to put a rider and fliers on the sign and in the yard 1 week in advance of the open house. Fifth- Post the Open House ad on all available Websites and in the Newspaper. Sixth-email your base to let them know about the open house and HAVE your clients do the same. Seventh-Be sure you place MANY directional signs. Eighth- Brew Flavored Coffee  and have cookies made (Have your clients do this for you and be sure to turn on all lights). Ninth- Goal is to capture contract information so that you can keep the buyers informed of other homes that are available. Tenth-Call and email all who came and thank your client by leaving a card…

The above example of ‘how to do Open House’ is meant to show you the process I go through and is simply one example of strategies I use and the purpose of sharing it with you is so that you can understand the mental process I go through when creating systems.

Every system I employ uses the same type of overlapping strategy and as such is super productive.

I‘m always trying to get the biggest bang for the buck in terms of money and productivity.

If you are going to do something, do it well, it’ll save you time and make you money.

Step # 5

Listen carefully and discern needs I cannot over emphasise  the need to listen. It is more difficult than what you think. The difference between listening and hearing is substantial.  When you UNDERSTAND your clients, you can tend to their needs well. Talk with them, don’t rushbecause in the end if you don’t connect on a deep level your repeat/referral business will NOT grow–people do business repeatedly with those they connect with.

Ultimately to have a sustainable practice you need a strong base that consist of totally satisfied clients who know how to refer business to you and who are willing to do so.  The only way you can sustain such connections is to conect on adeep level first and then maintain that relationship.

Step # 6

Be know as an exceptional person I don’t really strive to be #1. It is more important for me to be known as a trustworthy person who sells Real Estate and participates in the community and in Church. A person who is dependable and available. A person who is easy to contact and who doesn’t shy away from challenges. A person of integrity, period. 

Step # 7

Win the hearts and minds of clients When I meet with a prospect, I’m all in. To me no matter how the prospect came to sit in my office or me in their kitchen, the goal is the same, to win their hearts and minds.

The process begins even prior to our first meeting. All my marketing is structured to produce opportunities like this. Before we meet most of the clients have read my profile online, checked out the marketing that has been applied to the my listings, read ’satisfied client’ endorsements and in many cases has been referred to me.

But when I first got started and I didn’t have ‘reputation‘ to lean on so I leaned on the reputation of my company, my own enthusiasm and market knowledge.

Assuming you are at a listing appointment, prior to the appointment take whatever time is necessary to get to know everything about the neighborhood, i.e. what has sold, what is for sale and what is pending. Also, know who the players are and what separates you from them..For example, I use the following language: Unlike other REALTORS(R) I….

Separate yourself from the pack and know what your differentiators are.

How are you different from them? You might say, unlike other agents who simply stick a sign in your yard, hang a lock box on your door, take a few pictures with their portable camera put them in the MLS and on their personal and Company websites,  I leave no stone unturned when marketing a home.

1. I syndicate your home’s listing to hundreds of websites across the Internet so that anyone, anywhere on the planet, who has an interest in a home like yours can tour it.

2. I make certain that your home’s listing is fully contextualized. That is that is contains multiple high-resolution pictures taken by professional photographers, a virtual tour, and narrated walk-through video and that the details and descriptions are complete and accurate. There is nothing more frustrating to a buyer than incomplete and inaccurate home information. Thegoal is to do everything possible to get your home on the buyer’s SHORT LIST and by getting them to save it to their FAVORITES we accomplish that goal.

3. I quantify the online data because it isn’t enough to know that the home is on the Internet, I want my clients to know how many online visitors it takes to result in a showing and how many showings are needed to result in a sale.  So I provide the analytics to the seller weekly with commentary and the sellers know upfront that if we don’t achieve certain thresholds then the price will need to be adjusted.

4. I automate the feedback. The number one complaint, bar-none, from sellers is that they don’t get feedback from their agents…We nipped this in the bud several years ago and automated the feedback. Automate your feedback…Your clients will love you for it.

Okay, that’s enough to get you started. Hopefully it’ll stir your imagination and you’ll gain a little confidence going into the Spring.

It is mostly some of both and a bit more…

If you’ve been in the biz for anytime at all you’ve no-doubt heard folks say things that make you shutter. I have heard novice and so-called “veteran” agents alike, well-intended as they may be, shoot themselves in the foot in an ‘all out’ effort to protect their clients’ best interest. When, in most cases, the agent had no idea ( because they hadn’t bothered to ask) what the best interest of their client was, mostly because they hadn’t bothered to ask or more often than not, they hadn’t bothered to listen.

I once heard a guy say once that the reason God gave us one mouth and two ears was because He intended for us to listen more than we speak and I’ve found this to be true.

“When I listen, I learn and when I speak, I dispell all doubt that I’ve ever taken the time to listen,” a fellow once said.

I’ve learned over the years that if you learn to ask penetrating open-ended questions you will, more often than not, gain  insight into their ”why” and in no time at all you’ll be able to serve them in exactly the way they need or better yet desire to be served.

By asking penetrating questions and then listening with your whole being you’ll find that clients often share exactly what their needs are and this will assist you in serving them.

Take time to listen, then speak the truth, not just A truth,  honestly.

Doing so will go along way in growing your reputation in a good way.

We’ve found a quick and easy way to generate videos to be exported to YouTube.  Read on to see how you can put your toe in the water of video distribution without learning a new skill set or taking too much time.

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What Sellers Want Most From Real Estate Agents

Price Is King

And NAR’s trends bear this out:  For those properties on the market for less than a week, a full 90% sold for 95% of list price or better.  The longer a property is on the market, the less it will sell for.  This simply means that what sellers know they want most from a real estate agent is exactly what they need.

Where’d the Real Estate Agent Come From? [Hint: not the stork!]

63%!!

That is a tremendous number and should motivate real estate agents to do two things immediately:

1. shore up some kind of auto-prospecting to increase the number of clients you work with;
2. create an automatic, yet personalized follow up system.

Yeah, but would they work with ME again?

Well, unless you did a hideous job, didn’t communicate and effectively just showed up to claim a check, your sellers may not use your services again, but that’s just a guess.  If you didn’t treat your sellers that way, then 85% of your selling clients have said that they Probably/Definitely would work with you again.

Is Your Agent Creatively Aggressive in Selling Your Home?

Creatively Aggressive is my term for how some agents are representing their clients’ interests in this tough market.  In the examples given, the focus is on protecting the client’s interests and maintaining the fiduciary responsibility between client and agent.

Here’s an example of an agent being creatively aggressive :

The Reverse Offer

The seller has a property on the market, competitively priced, aggressively marketed, and the number of showings has been steady, but no one has put pen to paper to purchase the property.  When a buyer shows interest in the property and returns at least one more time to see the property, it’s time to make a reverse offer.

The reverse offer is simply an offer from the seller to the buyer to begin the purchase conversation.  Obviously the buyer is interested enough to see the property multiple times.  That indicates that the price, location and value combination are making the property “sticky” in the purchaser’s mind.

What the reverse offer looks like is different from property to property, so consult with your Realtor(R) before an offer is put together.  You may want to submit a reverse offer with a price lower than your list price, or you may want to submit an offer with a higher price and seller concessions.

As a Realtor

Keep in mind that you have a fiduciary responsibility to your sellers.  With regards to the reverse offer, this means that you need to protect their interests.  As you construct your reverse offer, bear in mind that the list price is what your clients have stated they will sell the home for.  If you state in your offer anything less (without explicit permission from your clients), you may be breaking that fiduciary responsibility.

The offer that we wrote was the list price as a purchase price plus the seller picking up 6% of the buyer’s closing costs – this was and remains a common practice in our real estate market.  By building it this way, the purchase agreement simply made it clear that we wanted to get a yes/no decision from the potential purchasers.

If no, then my clients could say, “Next!”

If yes, then we were off to the races!

What About the Buyer?

This option can also be utilized by a purchaser in a buyer’s market.  The effectiveness varies, but I have found that it is totally dependent upon the seller’s willingness to try something unconventional.  When my purchasers have indicated that they would be happy to purchase either home A, B, or C, I have asked the listing agents of those homes to submit an offer to my clients.  I simply state that there are multiple homes they are interested in, it’s a buyer’s market and we are acknowledging and embracing this fact.

For my buyers, it’s an opportunity to not be tied to one contract to purchase and gauge a seller’s willingness.  For my sellers, it’s an opportunity to end some of the suspense, and show purchasers that we are serious about moving the ball forward.

What have you seen used as a creatively aggressive way to sell homes?  I’ve heard rumors of using eBay, selling the handmade, scale doll house, with the actual house thrown in for free (Great Marketing idea!), free cars…. What have you seen and what works, I suppose, are two different questions!

10/16/08 Follow-Up: Bottom-lined a reverse offer within 1.5% of list price using this technique on behalf of my sellers.  Clients are very happy!

The same is true for folks entering the real estate market to purchase.  If you haven’t noticed, many folks when they call for housing information, ask for information regarding foreclosures and these “short sales.”  I’ll tell you right now, that of the folks that I closed that originally told me they wanted a foreclosure or short sale, only 1 in the last year actually purchased a distressed property.

You know the drill, prospect says, “I want to only look at foreclosures and short sales,” thinking that these are the cheapest properties out there, and, therefore, the best value.  As a buyer’s agent, you likely know how the dance is going to go….

1. Send prospect list of homes that meet their criteria, distressed properties and non;
2. Immediate phone call from prospect, “Only want distressed properties!”
3. While showing the prospect homes one beautiful Saturday, they ask why they haven’t gotten 123 Main St sent to them
   1. 123 Main St is a non-distressed property
4. 123 Main St is priced appropriately, in great shape and already under contract

At this point, the prospect does one of two things:

1. Begins to listen to you; or
2. Decides to work with a different agent that “listens to me.”

Ok, so a bit of an over-simplification of the process, but you get the gist.

Need more reason to be wary of short-sales, specifically?  Check out this article from USA Today:

Just 23% of short-sale offers that homeowners receive from potential buyers actually close, according to a February study of 1,300 real estate agents by Campbell Communications. More than 90% of agents cited a slow response from the lender as the reason short sales were lost.

23% is an extremely LOW execution rate!  77% fail…over 3 out of every 4 short sales fail to close. Yikes, those are low odds for closing…

That’s a Grim Picture of Short Sales, but…

There is a silver lining, thin, but it does exist.

If you are the listing agent of a short sale listing, you need to stop trying to negotiate with the banks on behalf of your clients.  Your efforts are best utilized, on behalf of your clients, in marketing the property and negotiating the deals to be presented to the bank.  For your sanity, and the sanity of your clients, you should enlist the help of a short sale specialist or a real estate attorney.

Having the hard conversations and doing what is right is merely the beginning.

We all need to strive to learn what REALLY works, when it comes to marketing our sellers’ properties.

How do you satisfy your sellers’ expectations while not throwing away your hard-earned dollars on ineffective advertising?

Typically, sellers like to see their homes advertised everywhere. And, if your town is like ours, you have at least one agent putting on a show in newspapers and homes magazines – in essence, selling false hope to land more listings.

The fact is: newsprint advertising doesn’t ‘SELL’ homes – it’s simply another form of ‘personal promotion’ and in that sense, it’s the industry’s ‘dirty little secret.’

So why do agents feel compelled to play that game when there are much better ways to sell homes that both preserve personal and professional integrity?

Why play that game when your sellers expect you to be the Real Estate Rock Star they hired and the one you yearn to be?

In a listing appointment, when asked, “Where are you going to promote our home?” some agents say, “Everywhere.” And, in a futile attempt to live up to that impossible expectation, they waste money on print advertising.

So that’s what needs to be dealt with: the need to please versus figuring out how to seriously market listings…which is the more ethical thing to do.

We have subscribed to, studied and used the most innovative training available. For the most part, it is simply outdated. Using canned scripts has simply gone the way of the dinosaur. Often times, they do not match who you are as a person and resort to manipulative trickery to “convince” sellers to make decisions they otherwise wouldn’t.

Top agents don’t do that – I don’t do that.

So then, how do we meet the needs of sellers and learn to become Real Estate Rock Stars in the eyes of our clients?

Believe it or not, there is a right and wrong way to get homes sold and keep sellers totally satisfied.

So, if what they actually want is simply to get their home sold and to know that they are being well served – DO JUST THAT! Make a habit of extraordinary and exceptional service.

Here’s how…

First, tell them the truth, educate them. The fact is that the ‘net is more efficient than print. According to NAR, 90% of home buyers begin their search online. So, next to your MLS, the ‘net is the best place for your listings to be found. It is simply the most target rich environment that buyers go to for information.

Then, get your clients’ homes posted on as many websites as possible. This is where most agents, including us (until we figured out how to do it), fail miserably.

Next, know that it’s not what you know that’ll kill you, but what you don’t. If you are like we were just a couple years back God save you because:

• We didn’t know how to put our listings on thousands of websites without entering each one individually.
• We didn’t know if it would make any difference in foot traffic and, therefore, closings.
• We didn’t know how easy it would be to capture and quantify information on who visited our listings.
• We didn’t know if we had the tech savvy to do it ourselves, or how complicated it would be.

BUT, in our gut, we KNEW that if we could get our listings enough of the right exposure, we’d kill two birds with one stone:

We also knew that many internet tools are FREE – and being the tightwads we are – that was enough incentive for us to get off our butts. We putt our noses to the grindstone to try and break the code of getting our listings LISTED on every real estate related site possible online without doing it ‘by hand’.

We did it, and before long, our listings were popping up on 1,000’s of real estate related sites. Our listings are now selling at nearly 3 times the rate of our competitors.

That’s cool by itself, but there are even more benefits than just that…

If you implement this system, you will be able to show sellers that your marketing reaches ‘all four corners’ of the internet.

This is cool, simply:

1. Pull up a search of one of your listed properties with 1,000’s of links;
2. Pull up a search of one of your competition’s listed properties (with likely less than 100 links).

When you show your sellers how pervasive your marketing is, they will have no choice but to choose you over all others.

Think about it: Super Agent John came in and touted that he was the greatest thing since sliced bread, and all you did was address the direct need and desire of the sellers.

We do this at listing appointments all the time and it blows our clients away…

We Google one of our listings and show them the number of links to it online. In the case below, 1,540 links!

Then we do a similar search with Google by searching a competitor’s listing and time and time again our competitors have fewer than 100 online ads/links to their listing.

100 v. 1540 Google indexed links to information about each and every one of our listings…

Hands down this is the most effective way to get listings and to sell sell them in today’s climate.

Another benefit is that nearly 75% of our listings are selling during the initial listing period. Our competitors, according to our local board statistics, are selling fewer than 20% of their listings during the same period.

Why do we sell more quicker?

Learn to SYNDICATE your listings. Posting your listings on the typical real estate sites is a good start, but all agents are doing that these days. You need to be posting your listings to as MANY sites as possible. These include: social media sites, social bookmarking sites , video sites, video directory sites, podcast sites, podcast directory sites, blogs, RSS feeds, etc.

However, to enter your listing into 1,000’s of sites one at a time would take forever. We did just that for a while until we figured out the power of AGGREGATORS…

See, there are aggregation sites out there that will pick up your listing off of certain sites and then automatically repost it to other sites without you lifting a finger. So the trick is to list your listings on sites that get picked up by other sites and utilize services that syndicate your listings to more sites.

Here are a few to start with:

vFlyer – Online flyer system that syndicates to other sites. Beautiful flyers.

Craigslist – Online classified site that gets picked up by other sites.

youTube – Online video site that gets picked up by other sites.

RealBird – Online listing site that syndicates to other sites.

If you start with just these few sites, you too will be able to sit down with sellers, do a Google search on their address and show them hundreds and sometimes thousands of pages where their particular home is advertised. (awesome for price reductions)

This is powerful stuff.

If you haven’t signed up for our free training videos, we have more on Listing Syndication there. Sign up on the Agent Bailout Blueprint page.

Where Have all the Values Gone?

[apologies to Paula Cole and her song Where Have All the Cowboys Gone?]

Seemingly, the halcyon days of real estate are behind us when you could list a home, throw a dart to choose the price and the home would sell in a week. Sellers were ecstatic, agents elated and buyers were just happy they purchased before things got too expensive.

Then the house of cards collapsed…

Now, agents have to justify to sellers why their home is worth 20-50% less than when they purchased. Buyers are having a field day applying the boot to sellers that NEED to sell.

Agents, meanwhile, have adapted as they know best. Some, who saw the declining values as never-ending and too much work, bolted the industry. Other agents, comfortable with their communication skills and an eye for the long term, saw the drop as their time to shine. These agents KNOW in their hearts that by serving their clients well, during the period of a down market, they will reap the rewards when the market turns…

Transparency…there’s that word again

Systems/Technology + Real Estate = Happy Consumer and Real Estate Agent

Web 2.0 has pushed many industries to figure out how to connect with consumers in the online realm. Heck, even the “online realm” line is getting blurred…Smartphones keep us connected to our “friends behind the monitor” no matter where we go.

Twitter is indicative of just this level of blurring. Twitter has also made agents re-think how they do business…not just in closing transactions, but also in marketing and prospecting.

The real estate industry, agents in particular, have flocked into the new Social Media. And it makes good sense why we have too. Agents are a naturally social animal. We go to Chamber networking events, we flutter around social gatherings picking up area information, clients and referrals simply by being who we are.

Some agents are very good at being duplicitous in who they are at a networking event and who they “really” are. This is the disconnect for some when it comes to SocNets (Social Networks) online.

This increase in constant exposure that this new web gives us is a two-edged sword: those who are willing to put themselves out there in this manner will gain more business, but you MUST maintain who you are or your online presence will feel forced or somehow manipulated.

Ginny Cain McMurtrie over at the AgentGenius.com, writes a great post on transparency and aligning your online “image” with your overall professionalism.

Simply put:

This new space is about the natural flow of conversation and information. Not that you can’t sell, share your personal life, make editorial comment or show humor, it’s about doing all that as you.

If you are looking for a wider audience to talk with about real estate in your neck of the woods, by all means jump on the SocNet bandwagon! But remember, it’s a two-way street. You will need to engage others for them to continue to engage you.

photo: jurvetson

When Uncle Sam says, “Hey, first-time home buyers, I’ll reduce the cost of your first home by $8,000,” folks respond!

The NAR released its March Existing-Home Sales report this recently, and it paints a story that’s kinda grim, but still has some silver linings.

An NAR practitioner survey in March showed first-time buyers accounted for 53 percent of transactions, based largely on contracts offered before the $8,000 first-time home buyer tax credit became available. “Buyer traffic has been rising, and real estate offices are getting phone inquires about the tax credit,” Yun said. “By early summer we should be seeing a positive impact on home sales from record-low mortgage interest rates in addition to the stimulus provisions.” [emphasis added]

So, even before the $8,000 sweetener, first-time home buyers were seeing value in jumping into the market.  With interest rates steady to falling, and inventory levels remaining relatively high, this is great news as the summer buying season gears up!

The problem facing many Realtors® is how to find those first time home buyers.  Simple deduction, and NAR reporting, tells us that an overwhelming majority of folks utilize the internet, at some point, to find information about their next, or first home, purchase.

After the Jump, 4 Facts You Need to Know About Today’s Buyers

From the 2008 NAR Home Seller and Buyer Profiles report:

• The typical first-time home buyer was 30 years old;
• Forty-one percent of recent home buyers were first-time buyers;
• For one-third of home buyers, the first step in the home-buying process
  was looking online for properties;
• Eighty-seven percent of all home buyers and 94 percent of buyers aged 25
  to 44 years used the Internet to search for homes.

So, on average, the first-time home buyer is 30 years old, and has a 94% chance of utilizing the internet to find information about their purchase.

At theRockStarAgent.com, we’ve created a system that will teach you how to generate leads from the internet giving the consumers exactly what they are asking for…information. Check out our Automatic Lead Generation course and see how over a weekend, you could learn, set up and be receiving leads within hours of turning your lead generation system on.

[pic source]