theRockStarAgent.com

Marketing | 10 minute brain dump

Marketing | 10 Minute Brain Dump!

I’m asked often how I get homes sold once they are listed

“In Part” Here’s what I do

Focus  advertising dollars, staff, time and energy ONLINE but not to the total exclusion of all other forms of advertising (still doing’ the basics) Use http://Icontact.com to eblast  information about my latest listings on Thursdays..

 Other Details
A.    Place YARD SIGN with only ONE number, MINE…I want agents and consumers to call me so that I can begin selling the home and answering questions and providing the agent or consumer with the information they need to make a decision. When I say me I mean  my assistant:-)
B.    Write great COPY
C.    Professional pics ( hire someone if you are not a great photographer)
D.    Virtual tours ( lots of great free services now available, try http://Animoto.com
E.    MLS ( In the remarks section write: Showings Begin Saturday at 11:00)
F.    OBEO ( great stats on the back side)
G.    Highlight Sheets ( offline to online advertising)
H.    REALTOR.COM and 4000 other search engines ( syndicate)
I.    Company Website ( syndicate)
J.    Personal Website ( syndicate)
K.    2500.00/month PPC ad budget which drives folks to my sites (ad spend)
L.    EBLAST 1000’s of  buyer’s agents in 3 counties
M.    Office meeting
N.  Office Tour
O.    Cross promotion of listings ( Eblast)
P.    Viral/Contagious advertising with sellers help ( tap into sellers C/I)
Q.    21 days or 7 showings and price adjustments (price trumps all forms of advertising)
R.    Re-list Technique
S.    Buyer Feedback
T.    Virtual Tour Stat Package
U.    Fedex and Rubber Chicken
V.    Multiple Tour Open Houses
W.    Repeat steps A~V

 What do you do to expose your listings? Let’s get a converstion going around this topic…Post Comment Below…