Lead Response Times – It’s Not Just Us!
Ok, so at theRockStarAgent.com we are flat out rabid about responding to your leads quickly! In fact, on our team in Ann Arbor, all the agents are using Blackberry smartphones and have a habit of responding to leads within 15 seconds of the lead coming in. Often times, we catch folks still searching our site when we get them on the phone.
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walidmrealtor says:
Thursday, November 5, 2009 at 7:08pm
Great research and presentation of the findings Todd. While I’ve heard some of this data piecemeal, it’s nice to see it compiled. The addition of the lead conversion data is icing on the cake and is really a critical part of why we respond in the first place.
Todd Waller says:
Friday, November 6, 2009 at 12:26pm
Walid,
Thanks for the note! I couldn’t believe I hadn’t bumped into that information prior to this post. What a treasure trove of information on lead response, conversion and contact data.
Clint Miller says:
Tuesday, November 10, 2009 at 6:35pm
Now you are talkin my kind of lingo!! Awesome validation of the things I end preaching to my member agents daily!!
Permission to use this data on a follow-up post in the future???
Todd Waller says:
Tuesday, November 10, 2009 at 6:37pm
Clint, use the information as you see fit…you know how to attribute the source right?
Go for it my friend!
Sam says:
Tuesday, November 10, 2009 at 6:50pm
The InsideSales Dialer is the best technology system agents do not use. I can make 60 calls per hour leaving both a personal voicemail and a parallel email message with two clicks from a drop down menu of pre-recorded voice mail messages for all situations and emails. Best of all, my assistant can call my entire contact dbase this way. If the person answers, then she talks to them. If they don’t, then she leaves the voice mail messages I recorded.
You do realize this study and technology was available at least 2 years ago don’t you : )
Linda says:
Tuesday, November 10, 2009 at 8:19pm
Great study. I sure didn’t know, even though this was conducted 2 years ago!
I came from training from several coaches that highly recommended a perfect day’s schedule (where each weekday day varies a bit); which stresses focusing ONLY on one thing for 50 minute periods of time max. [Therefore, answering every e-lead form forwarded to ones mobile phone within 5 minutes wasn't encouraged. We were told disruptions to one's daily schedule are "too distracting" and will ruin your 'perfect day schedule' by leaving one scatterbrained, overwhelmed, and at time loss because of need to ALWAYS carry all of their questionnaire paperwork and files plus recall where one left off of the prior project/task on "daily schedule."]
Being a one-person-shop real estate agent is difficult and exhausting if performed responsibly. Yet a consoling motivation to wearing many hats simultaneously could be that real estate agent will hire an experienced and helpful assistant once high enough business income consistently flows in for 3 consecutive months (proof that greatly tweeked procedural-systems/checklists are working)!